Deliverability is today’s biggest issue for every email marketer. Email marketers face deliverability problems because of email overload. Many people who spend much time online and that have businesses very much related to computers and Internet often get more than 100 emails per day. Usually, 8 out of 10 emails are considered as SPAM. Problem is that your email message, [read more]
One of the most important features the Internet offers is interactivity, and the sequential autoresponder has become the most effective tool for the Web marketer to exploit this dynamic.
When used correctly, this tool can be transformed into your obedient, reliabe, productive workhorse and sales representative.
You can have as many autoresponders as you require. They are not difficult to set up [read more]
Ever notice how you usually don't see that many butterflies? And then one day you'll actually see two of them, and they're kind of, well, they're sort of, well, let's just say they're flying awfully close. So close, in fact, that there's no doubt they're mating. And you know it's a good thing when there's that much closeness going on.
But [read more]
1. WRITE IN ALL CAPITALS.
People love getting yelled at. They never get enough verbal abuse from their family, coworkers, and fellow commuters. So, go ahead SHOUT AT THEM. Hey, if you're lucky, maybe they'll return the favor.
2. Include your URL (website address) from the very beginning.
While you're at it, go ahead and tell them what they're getting for Christmas and [read more]
Email has revolutionised business communications over recent years and has rightly earned the label of the Killer Application of the Internet. The use of email marketing has had a similar and profound impact for companies looking to promote their products and services.It has been especially powerful for small and medium sized businesses (SMEs). Without the marketing budgets of larger organisations, [read more]
Chances are if people haven't requested to receive an email from you then you are wasting time. Let me guess your routine:-Select a list of names.-Type in subject and body text-Click send.Then your email is sent to as many people as you want, even thousands. So why aren't they replying or jumping at your offer? Well it could because they [read more]
The virus known as influenza has been around for thousands of years. Yet, no one on the face of the earth has ever been able to beat or destroy this damaging virus. This virus has become unstoppable, and has stood the test of time. Now what does this have to do with building your email list?Well building your email list [read more]
When I was first introduced to an autoresponder I thought "wow cool program, I don't see how it can help me". Then one day my girlfriend received an email from a clothing shop she recently purchased a pair of jeans from informing her of an upcoming sale in their store for "valued customers only". At that moment I realized the [read more]
Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.We've spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact records by using optimised data capture vehicles1. Explain why you want their contact detailsTell sign-up why you want other data fields. [read more]
Email is a vital part of doing business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it's true or not, there are serious consequences that could potentially shut down your online business.Are Your Emails CAN-SPAM Compliant?The CAN-SPAM law has caused quite a bit of confusion about what is and is not [read more]